1. Display Advertising (The Foundation)
AdSense is the entry point, but not the ceiling. Progression path:
- 0–10k/mo visitors: Google AdSense (low CPM, $1-3)
- 10k–100k/mo: Mediavine or Ezoic (higher CPM, $10-25 for tech)
- 100k+/mo: Direct negotiations with security vendors (Carbon Ads, BuySellAds) — CPM $30-80 for security audiences
2. Digital Products (Highest Margin)
Security templates, checklists, and toolkits convert extremely well with a trust-based audience.
- Hardening packs: $19-99 (config templates, scripts)
- Incident response playbooks: $29-149
- Audit frameworks: $49-299
- Architecture templates: $99-499
3. Consulting & Security Audits (Highest Revenue Per Engagement)
After building credibility through content, charge for your time:
- Quick audit (45-90 min): €149-499
- Architecture review: €500-2,000
- Full security assessment: €2,000-10,000
4. Sponsored Content
Security vendors pay well for access to engaged technical audiences:
- Sponsored article: $500-5,000 (depends on DA, traffic)
- Newsletter sponsorship: $200-2,000 per send
- Tool review: $300-1,500
5. Paid Newsletter
The "State of Agentic Security" monthly digest at €10/month. With 500 paid subscribers that's €5,000/month in recurring revenue.
6. Online Courses
"Agent Security in Production" course: $97-497. One-time creation, evergreen revenue. Platforms: Teachable, Podia, or Gumroad.
7. Micro-SaaS Tools
An MCP configuration scanner or agent behavior monitoring tool at $9-29/month creates recurring revenue. Even 100 customers = $900-2,900/month with minimal infrastructure costs.